I had heard of it many times, but I just couldn't see myself taking the time to do something like that every day. It wasn't until my husband gave me a gift certificate for a massage on my birthday that I finally decided to go for it and buy a dry brush while I was there. The lady who sold it to me said it would take care of everything from exfoliation to cellulite reduction. Sounded a little too great to be true, so I went home and did some research and as it turns out, dry brushing is really, really great for many things